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Cloudflare · Direct mailer

A package that opens doors to CTOs

Instead of a cold email. A wooden package with Czech chocolate, wool socks from the Jeseníky mountains, and a coin-bank shaped like the Cloudflare logo. Delivered straight to the desk of the decision-maker.

ClientCloudflare
FormatDirect mailer
ProductionCzech workshop
Cloudflare direct mailer. Complete package

Challenge

Cloudflare protects more than 20% of the internet. But getting through to the CTO of the biggest Czech bank or telco is a different game. Cold emails rarely get opened, LinkedIn messages get lost, ads miss the mark.

Cloudflare came to us with a brief: make something that actually ends up on the desk. And stays there. No flyer, no pen. Something that gets photographed in internal chats and forwarded around.

Cloudflare gift packaging with engraved logo
Result

Four pieces, one package, one unboxing

A wooden coin-bank in the shape of the Cloudflare logo, made of oak and acrylic. A wireless charger in solid oak. Wool socks from the Jeseníky mountains. Pralines from Chocolaterie Janek. All in one box with the logo burned in.

What's inside

Four pieces, one story

01

Coin-bank in logo shape

Czech oak, acrylic, Cloudflare logo in orange. Made in our workshop in Šumperk, piece by piece. Nobody else has one.

02

Oak charger

A wireless charger in solid oak. Sits on a CTO's desk like a family heirloom, not a promotional item.

03

Czech details

Hand-packed pralines from Chocolaterie Janek and wool socks from the Jeseníky mountains. Small touches that send a signal: this didn't come from a stockroom.

Coin-bank in the shape of the Cloudflare logo, oak and acrylic
Coin-bank in logo shape

The main act of the package

A coin-bank shaped exactly like the Cloudflare logo. Orange, acrylic, oak frame. Works, looks good, doesn't get lost in clutter. The CTO puts it on the shelf and colleagues ask where it came from.

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Want a gift that opens doors too?

From the first call to finished packages delivered to your address. We can do it in 4–6 weeks. We start from 10 pieces.

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